Nestled between the Pacific and Indian Oceans lies a tropical destination long considered to be a paradise. With abundant sunshine, sandy beaches, palm trees, warm, clear waters, world-class surfing, diving and....... TRASH! Lots and lots and lots of trash.
Now, if you were planning a trip to the island of Bali in Indonesia, this is not exactly the headline you want to read in a travel or surf magazine to entice you to make a decision on whether or not to visit, right? However, this is the current reality for the tiny island as it is somewhat of a "ground zero" for the larger ocean plastic pollution issue worldwide. With hundreds of thousands of pounds of man-made trash and plastic (most of it single-use plastic) flowing into the ocean every month, much of the island is awash in this refuse.
The future, however, may not look so bleak because there has been a realization by the local government that if they want to continue drawing people from around the world to their otherwise beautiful island, they must do whatever is necessary to help curb their ocean plastic pollution problem.
Enter the Governor of Bali, Wayan Koster. On December 21, 2018, he signed Ordinance (Pergub) Bali No. 97/2018 which aims to reduce the amount of trash and plastic littering rivers, beaches, and the ocean surrounding the island by an amazing 70% in its first year! Penalties and rewards have been put in place for producers, suppliers, distributors, businesses, and individuals to limit the amount of single-use plastic they produce and consume. Other areas of Indonesia, such a Jakarta, are now planning to follow Bali's lead with similar regulations of their own.
We couldn't be happier that this regulation has passed because it was a similar realization by two surfers on a surf trip to Bali not so long ago, that gave rise to 4ocean as a company. Fast-forward to the present and now 4ocean is doing our part cleaning the rivers, coastlines, and ocean on a full-time basis with the opening of the 4ocean Bali Headquarters.
Bali is intertwined in the DNA of 4ocean and we want them to know we are there to pitch in and help restore their incredible, vibrant island to all its amazing beauty. Each 4ocean recycled bracelet purchased funds the removal of one pound of trash from the ocean and coastlines so you can do your part for Bali, too.
Florida is known as the "Fishing Capital of the World," but in recent years, the world-renowned fisheries of the coastal estuaries and Everglades have been in decline as a direct result of decades of water mismanagement. To raise awareness about a unique ecosystem on the verge of collapse, we released the Everglades Bracelet in partnership with Captains For Clean Water, a nonprofit organization who's been on the front lines of the fight for the restoration of this UNESCO World Heritage Site.
We teamed up with the Miami Police Department Marine Division and their Youth Police Explorers to clean up Pace Picnic Island in Miami's famous Biscayne Bay, which is home to many endangered species and other fish and animals that need protection from ocean plastic pollution. And, wow, wait until you see some of the things that we found during the cleanup.
When most people think about the Florida Everglades, the last thing they probably think about is Disney World, EPCOT, and Universal Studios. But the reality is, just south and east of these world-famous Orlando theme parks, there is a little-known waterway called Shingle Creek winding its way behind such luxurious resorts as the Ritz Carlton, the Rosen, and JW Marriott. Surprisingly enough, this is where the water story begins –– this is where Everglades begins. And unfortunately, where the problems begin, too.